Why does war ensue? Boredom, resources, and power. But your audience? They’re focused on value and safeguarding their funds, not noise. And your competitors definitely don’t care to share. It’s a tale as old as time, and these days, with AI, bland inbox crowding is a nightmare.

It’s a question I get all the time. My clients usually come in at one of three stages: they’re either fresh start-ups, established but finally ready to go all-in on growth, or embarking on a second venture. The answer? It’s not what they’re expecting.

Years ago, a boss...

In my dual roles as an astute employee focused on profit and culture, and as an entrepreneur who has rapidly expanded to cover all 50 U.S. States and many Canadian Provinces within less two years, while also launching a short-term rental management company among other software solutions, I've...