1/6 Why Traffic Alone Isn’t Enough

Traffic. Impressions. Hits. The holy grail of vanity metrics everyone loves to brag about. Here’s the truth: those numbers do not mean your website is doing its job. A high traffic count without a healthy conversion rate is like hosting an awkward...

Hiring your first salesperson is a pivotal moment for any business. It’s an exciting step toward growth but also one of the hardest hires to get right. Why? Because success doesn’t just hinge on the salesperson—it depends on you. Here are the top reasons entrepreneurs often...

I had planned to write about why most small business owners fail at hiring their first salesperson, but that can wait. Today, I want to share something more personal—a story that’s less about strategy and more about the internal battles we all face. It’s about fear, embracing...