Why does war ensue? Boredom, resources, and power. But your audience? They’re focused on value and safeguarding their funds, not noise. And your competitors definitely don’t care to share. It’s a tale as old as time, and these days, with AI, bland inbox crowding is a nightmare.

It’s a question I get all the time. My clients usually come in at one of three stages: they’re either fresh start-ups, established but finally ready to go all-in on growth, or embarking on a second venture. The answer? It’s not what they’re expecting.

Years ago, a boss...

An incredible one—four days holed up in an Utah mansion with forty of the country’s top sales reps, sales leaders and founders felt like a mix between intensive group therapy and a self-discovery boot camp. If you’re imagining something out of a wildly entertaining but...